"Yang Kang" flocked to Sanya, tourism chaos also came ……

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When the huge crowds come, it is also a test for the local service and management level.

Recently, the tourism market has seen a long-awaited recovery. Now that it is the cold winter season, Hainan is once again a popular tourist destination. On social media platforms, the image of “Yang Kang crowded Sanya” is very strong.

The company’s main business is to provide a wide range of products and services to the market. In addition, Sanya “sky-high” hotel also began to dissuade some tourists.

Before the full recovery of outbound tourism, it can be expected that Sanya’s tourism fever will continue for a while. But the chaos that has sprung up has left the local practitioners and managers with a question: to grasp the “one-shot deal” to make a profit, or to continue to improve the level of service, so that Sanya has a stronger competitiveness in the tourism market?

Sanya Houhai Village

Drowning, brawl, “overpriced” hotels

The four tourists who drowned in Sanya Haitang Bay on the afternoon of Jan. 7 were from Lanzhou and were a family.

According to the video provided by the police after the incident, at 2:57 p.m. that day, a family of four walked from the beach side to the sea, when the waves were larger, and there were some tourists swimming next to them. Then the four people kept swimming forward and drowned one after another. As of press time, three people unfortunately died and one person was lost.

January 8, Sanya City, Begonia District Emergency Linkage Center staff told the media that after the incident, the local public security, fire and other rescue personnel from multiple departments have been in the sea search and rescue, but the lost tourists still have not been found.

Witnesses said that the incident occurred in the Queen’s Bay sea area on the south side of Wuzhizhou Island in Haitang District. The sea is forbidden to go into the sea, the incident also set up a lot of warning signs nearby. Local merchants have also said in previous interviews that this area is not a place for tourists to play, but there are still tourists, including the family who drowned, who go to the sea to play.

This incident, whether tourists ignore the warning, or the local managers have been negligent, there is no conclusion. But the tragedy has already happened, to the local tourism industry sounded a heavy alarm.

Just a day before the tourist drowning accident, on the afternoon of January 6, a video of a number of men beating each other in Sanya Haiyue Square sparked attention online. In the video, five or six men carrying camera bags pulled each other and smashed each other with cameras and lenses, scattering various lenses on the ground, the scene is chaotic, several people were beaten to the ground.

January 10, Sanya police issued a notice: January 6, 2023 at 16:00, Tianya Branch received an alarm, in Tianya District, Haiyue Square beach people fighting, the police immediately rushed to the scene to deal with, and according to law, the six people involved in the fight summoned back to the police station for investigation.

After investigation, Liu Mouluo (male, 51 years old), Liu Mouhua (male, 46 years old), Liu Mou (male, 47 years old) and Zhao Mouhua (male, 53 years old), Li Moudong (male, 52 years old), Zhao Mouguo (male, 49 years old) because of the photo business competition for customers, followed by physical conflict.

At present, the Tianya Branch of the law on Liu Moulu and other six people were sentenced to 15 days of administrative detention and a fine of 500 yuan.

People who have been to Sanya should not be unfamiliar with walking on the beach or popular attractions, often encounter someone with a camera over to ask if they want to take pictures. Only this time the conflict is not between tourists and photographers, but the people taking pictures themselves to grab business to start a fight.

The netizens can not understand the price of the recent Sanya hotel. The “200,000 yuan / night” hotel during the Spring Festival holiday was booked out, so Sanya again on the hot search.

The net rumor “200,000 a night” of the hotel, located in Sanya Tufu Bay’s four-bedroom sea view pool villa, 816 square meters, for 8 people. This room type during the Spring Festival has been completely sold out, and currently can be booked from January 10 to 20, the price is 220,243 yuan per night. The cheapest room type at this hotel recently was 6,000 yuan per night.

During the New Year’s Day holiday, a hotel in Sanya Yalong Bay, the most expensive set of “7-bedroom presidential villa” is also booked, the price is more than 180,000 yuan a night.

In addition to high-end hotels, Sanya’s bed and breakfast prices are also rising rapidly. The most important thing is that you can get the most out of your home.

Many netizens believe that this wave is the collective “retaliatory price increase” of the hotel industry in Sanya. In this regard, the Sanya Tourism and Hotel Industry Association in recent days has denied.

The Sanya Tourism and Hotel Industry Association Secretary General Li Youyi said that the Sanya government has a maximum price limit for hotel rooms, different room types and different price limit standards, a considerable part of the hotel, bed and breakfast prices have been similar to the epidemic before.

Tourism market continues to recover

The just past New Year’s Day holiday is a small peak of recent tourism in Sanya.

According to the data from the Tourism and Culture, Radio, Film and Television Sports Bureau of Sanya City, Hainan Province, it was reported that as of 17:00 on the day of January 1, 2023, Sanya scenic spots and rural tourism sites received a total of 70,700 tourists. The data released by Hainan Airport Group shows that its three airports on Hainan Island are expected to perform more than 2,300 flights and carry nearly 320,000 passengers during New Year’s Day.

The Sanya Tourism Data Platform shows that inbound traffic from headline sources such as Beijing, Shanghai and Guangdong generally recovered to or above the level of the same period last year.

On New Year’s Day, the surfing resort Houhai Village was crowded with people from the afternoon, and various bars were full that night. After the New Year’s Eve ended at zero, many tourists wanted to take a taxi out of the village, but simply could not. From hotels to bed and breakfasts, many practitioners said that the recent occupancy rate is above 90%.

Sanya as well as other duty-free cities in Hainan have also started to line up. According to information released by Sanya, from December 31, 2022 to January 2, 2023, Sanya Customs supervised a total of 380 million yuan in duty-free sales on the outlying islands, 40,000 shopping trips and 370,000 shopping pieces.

Data from Haikou Customs shows that during the New Year’s Day holiday in 2023, Haikou Customs supervised a total of 422 million yuan of duty-free shopping on the outlying islands, with a per capita shopping of 9,816 yuan.

During the New Year’s Day, Sanya Duty Free City was crowded with tourists

How long will it remain hot?

Sanya, a well-known tourist destination in China, has experienced ups and downs in its tourism market and practitioners in the 2022 just past. The outbreak of the epidemic in the summer not only hit the tourism industry hard, but also affected the normal life in the area. The recovery at the end of the year has been faster than expected, and recently has been described as “hot”.

A few days ago, a Sanya B&B owner said in an interview that he wanted to make back the money he had lost in the past three years in one month. Although the owner and the media have since disagreed on the authenticity of his claim, this statement may reflect the urgency of many local practitioners.

For practitioners and the entire tourism industry, now is indeed a good time to “bleed back”. “Yang Kang people crowded Sanya”, is a real and positive signal. But when the huge flow of people comes, it is also a test for the local service and management level.

On January 9, local time, Thai Deputy Prime Minister and Minister of Public Health Anutin and his party went to the airport to welcome the first Chinese travelers to Thailand after the new crown ‘B category B control’. As the Deputy Prime Minister of Thailand, Anutin personally presented a flower garland to the Chinese tourists. Some tourists saw this treatment and lamented that they were “like stars”.

Thailand and other popular destinations abroad have been posed to welcome the Chinese, domestic tourism hotspots will soon face market competition, the domestic tourism industry still need to take a long-term perspective to continue to improve the level of service in the tourism industry, so as not to be abandoned by tourists in the comparison of cost performance.