Yunnan tourist arrivals, tourism revenue exceed pre-epidemic levels during Spring Festival

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Yunnan Provincial Department of Culture and Tourism released on 28th, 2023 Spring Festival holiday, the province’s cultural tourism market received a total of 45,146,100 tourists, an increase of 244.7% year-on-year, and achieved a tourism revenue of 38.435 billion yuan (RMB, the same below), an increase of 249.4%, recovering to 130.3% and 132.5% of 2019 respectively.

The 2023 Spring Festival holiday is the first long holiday after the implementation of China’s new coronavirus infection “Class B B tube”. As one of the major tourism provinces, Yunnan Province’s Kunming, Xishuangbanna, Dali, Lijiang and many other well-known tourist destinations ushered in a large number of tourists. Data from the Yunnan Department of Culture and Tourism showed that 20,582,000 tourists from outside the province entered Yunnan, accounting for 45.59% of the total market.

Yunnan’s 16 states and cities all maintained a 2-digit growth (10% or more) in the number of tourists received. Ruili, a border city between China and Myanmar, received 375,000 visitors.

It is worth mentioning that Yunnan tourism is diversifying. According to the Kunming Culture and Tourism Bureau, “night tourism” is highly popular, with the Dounan Flower Market, Nanqiang Street, and the New Year Lantern Festival becoming popular places for night tourism; Kunming rural tourism accelerates from “one-day” to “overnight” tourism. ” “multi-day tour” transformation.

Culture and tourism integration of new products and new business models become the highlight of the holiday tourism. Show Lijiang thousand years of culture and historical style of large-scale song and dance “Lijiang thousand ancient love” field hot, the average number of people watching about 5,500; Xishuangbanna Gongzhuang six countries music festival performance to show the exotic flavor, intoxicating; Red River State 2023 China-Vietnam border people’s great reunion effectively enhance the friendship between the two peoples; “welcome the New Year, write the Spring Festival, send blessings to ten thousand families ” and other New Year cultural activities attract many tourists to participate.

Museums, libraries and cultural centers have become tourist attraction. The 183 museums in Yunnan Province received a total of 980,000 visitors, 151 libraries received a total of 307,000 visitors, and cultural museums (stations) at all levels promoted the holding of more than 3,761 mass cultural activities. (End)