Hebei issued a cautionary note on regulating the publication of advertisements for epidemic-related drugs and related commodities

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On January 31, in order to regulate the advertising behavior of relevant market entities and protect people’s life, health and property, and in accordance with the work arrangement of the special action for stabilizing the price and quality of epidemic-related drugs and medical supplies in Hebei Province, the Provincial Market Supervision Bureau made the following caution on regulating the advertising behavior of epidemic-related drugs and related commodities.

First, it is strictly prohibited to use “new coronavirus” for commercial advertising and marketing propaganda, and to publish false and illegal advertisements containing “new coronavirus” prevention, control, cure and prescription.

Second, strictly prohibit the release of uncensored and unauthorized alteration of the approval of the content of drugs, medical, medical devices, health food, special medical use formula food advertising.

Third, strictly prohibited in the advertising claim that the epidemic-related drugs, medical supplies in short supply, creating anxiety, triggering social panic, hampering public order.

Fourth, the use of drugs, medical and medical device advertising is strictly prohibited in the efficacy, safety assertions or guarantees, stating the cure rate or efficiency and other content.

Fifth, non-drug, medical and medical device advertising involving disease treatment functions, the use of medical terms or confusing the marketing of goods and drugs, medical devices.

Sixth, strictly prohibit the promotion of ordinary food, health food or other ordinary goods with the prevention and treatment of “new coronavirus” advertising violations, deception or misleading consumers.

Seven, strictly prohibited the use of scientific research units, academic institutions, experts and scholars, physicians and pharmacists, such as the name or image of the recommendation to prove the release or disguise the release of drugs, health food and medical equipment advertising.

Eight, strictly prohibit the use of fictitious, forged or unverifiable scientific research results, statistics, survey results, abstracts, quotations and other information in advertising as supporting materials.

Nine, radio and television stations, newspapers and audio-visual publishing units, Internet information service providers shall not introduce health, health knowledge and other forms of disguised release of medical, pharmaceutical, medical device, health food advertising.

Ten, the operation, production and publication of other types of false and illegal advertising is strictly prohibited.

Relevant market entities should carefully check the contents of the reminder and caution, promptly carry out self-examination and self-correction, consciously enhance the sense of social responsibility, and strictly comply with laws, regulations and policies to publish advertisements. During the period of special action, market supervision departments will increase the monitoring and supervision of advertisements of drugs and related commodities involving epidemics, crack down on illegal acts, effectively regulate the market order and fully protect the vital interests of the people. Consumers, if their legitimate rights and interests are infringed or illegal advertisements are found, please promptly call 12315 for complaints.